Raw Green’s mission is to develop natural alternatives to drugs and chemicals while protecting the earth using ecologically-friendly and sustainable packaging. Unlike other brands that use overseas manufacturers, Raw Green has their own in-house lab and production facility that makes and tests their products for quality. Their Silicon Valley facility is audited and GMP-certified by the world’s largest independent food safety company, SCS International.
I was in charge of packaging and product design for Raw Green’s new Keto BHB line.
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Deliverables
- Product Design
- Amazon.com Optimization
- Banners
- A/B Testing
Concepts
We wanted the product to stand out among the competition on Amazon, so we tried different color concepts. After running A/B tests, we determined to go with light blue as the primary color.
