It was a privilege for me to work on Keigan Entertainment’s logo and brand.
The client had a few criteria:
- The logomark must include the Chinese character 慧
- The logo must look modern and minimal
- Use the colors of black, white and red
Deliverables
- Branding
- Graphic Design
Exploring the Concept
Keigan’s Chinese name is 慧眼娛樂 meaning “keen insights”.
As I was doing different treatments with the character 慧, it became apparent that the bottom 心 section did not match the style of the top two parts. Specifically, it was more curved in comparison. Therefore, I needed to render it as a more squared design for the entire logomark to work.
The final logo also looks like a theater mask which ties in to Keigan’s business.
